BDP Agency Blogs

Top Strategies for B2B Email Outreach to UK Manufacturers Reaching the appropriate decision-makers in the fast-paced world of B2B industrial marketing requires sifting through the clutter. Generic pitches are flooding the manufacturing industry's inboxes, making it harder and harder for genuine outreach to get seen. Targeting UK manufacturers presents an even bigger challenge for marketers and salespeople, as timing is crucial and competition is intense. Clean, validated data is the foundation of any effective manufacturing marketing approach. But without a clever, well-timed, and customised strategy, even the most accurate contact list won't produce results. Because of this, developing a well-thought-out outreach strategy is just as important as the calibre of your list. Even the best contact list won't provide results in this day and age unless your outreach is timely, relevant, and snappy. Here's how you use tried-and-true tactics that complement an effective manufac...

SME Marketing: Effective Strategies for Reaching SMEs Small and medium-sized enterprises (SMEs) are a critical component of the global economy, making up more than 90% of all businesses worldwide. Marketing to SMEs requires a strategic and tailored approach. For business owners and marketers, understanding the nuances of SME marketing is essential for connecting with this significant market segment. This blog explores practical and effective SME marketing strategies to help you build a strong relationship with small and medium-sized businesses. What Are SMEs? Small and medium-sized enterprises (SMEs) typically employ fewer than 500 people and play an important role in both local and global economies. In fact, SME marketing is crucial for tapping into a large pool of potential clients. Marketing to SMEs requires a specialised approach because, despite their smaller size, SMEs often have different needs than larger corporations. They may not have the same resources or the ability to laun...